How to build quality backlinks to your website
Everyone knows that websites can not be promoted without backlinks, certainly not in competitive areas. So yes, as far as I'm concerned, as long as it's not proven otherwise - there's no such thing as SEO without backlinks. That being said, backlinks fall into three categories: good, bad and ugly. The Internet is evolving all the time, and black hat SEOs are becoming more and more sophisticated. Therefore Google is forced to make frequent changes in their algorithm, making the issue of building backlinks, one of the most unstable (but fascinating) internet marketing field.
Keeping a good mix of backlinks over time, while staying familiar with the most recent changes and improvements made by Google, is the key to success. Also, building a strong link profile will help you deal more with the negative SEO attacks.
An important note: even if you have a site with super quality content, no one will rush to link to you naturally, and even if it does, it can take a lot of time. Therefore, Google actually forces you to build links proactively, especially when working with customers that need results.
Where to build backlinks?
- Building Backlinks in General indexes - General indexes are actually sites that contain business records in a wide range of areas, where each business or site has its own profile, usually with concise details about the business such as address, email, phone and website. General indexes can be powerful, especially if requires manual approval from the site editor, but on the other hand, the lack of uniqueness in terms of niche, make the link from them much less attractive and potentially risky.
- Building Backlinks in Niche indexes - Niche indexes are indexes that focus on a specific field. Most of them (but not necessarily) will be beeter than general indexes. In some cases, getting a link from such an index will be part of a monthly payment package, but not always. In some cases, backlinks from niche indexes, can contribute to the your site's links profile.
- Free Blogs & Article Directories - Free Blogs & Article Directories are websites that anyone can open to publish posts and articles. All you need to do, is to sign up for a website, open a user account, and start publishing posts or articles. A good example for a Free Blog is Blogger. A good example for an Article Directory is MyPen.net. This method is an advantage, because in most cases it does not require anyone's approval.
- Backlinks from Social Networks - Almost all links from social networking sites are nofollow links, but did you know that nofollow links are important for diversifying your overall backlinks mix. Besides that, social links have an important role of their own - they bring traffic, and give social signals to Google, which is a paramter by itself.
- Footer Backlinks - Footer Backlinks are links that replicate throughout the a website pages. Such links are common as credit links. Although Footer Backlinks are legitimate links, most of the time Google treat them as one link.
- Portfolio sites - Such sites are abundant on the Internet, and are also often classified into specific niches. In general, you can add your own portfolio to those sites, in a particular area (photography, architecture, graphic design, etc.), of course with a personal area where your contact details can be found (including a link to your site). Some of these sites have a dofollow links and some do not.
- Written by Idan Braun