On-Page SEO guide for beginners
On-Page SEO is a pretty broad concept, that relate to website optimization, usually refer to all the processes and improvements that can be made on the site itself - content, code, speed, etc.
Constant improvement of your website On-Page SEO, will increase the probability that your overall SEO strategy will be successful.
What are the most important On-Page SEO factors?
Title tag - The main title of a page. The title is displayed in the browser tab and in most cases (not always) in the title of the Google search result,
where the specific page appears.
The length of a page title should be no more than 65 characters, when you have to take into account that the title in Google results is much shorter.
Therefore, the title of a page should be short and interesting, and preferably also intriguing and attractive.
The title very important when it comes to On-Page SEO, and in most cases it should contain the main keywords that you want to promote for a specific page.
<title>Google on page SEO tips</tltle>
Meta Description - Page description using a meta tag, comes to complete the title and provide some more information for the user -
what the site is about and what he can expect after clicking on the result.
The meta description tag has no direct impact on SEO, as Google has stated on several occasions,
but it certainly has an impact on the CTR (click-through rate) mand thus indirectly affects the promotion of a specific page.
The purpose of a page description, is to complete the title and give a teaser to users to enter your website.
It is important to write a description in a way that gives some information, so that the user will not left in the dark,
and to leave a little mystery in order to intrigue the user to enter the website.
<meta name="description" content="What are the most important On-Page SEO factors?">
URL (Uniform Resource Locator) structure - URL is the address that represents a particular page on the web.
Naturally, a URL is an essential element of every web page, but URL also have a certain weight in On-Page SEO.
Correct URL structure must be search engine friendly, not too long, contains the keywords of the page and not too generic like page1.html.
A good example for a page URL is:
- Content - The basis for creating a good content, is to understand the users intent in a specific search. Of course, you do not have a way of knowing in advance, from which query the users reached your site. Nevertheless, the content of a page should be focused around a specific topic.
- Header tags (H1 to H6) - HTML tags, designed to define a hierarchy and order of headings and subheadings on a page. Search engines that scan the code of a specific page, can understand, among other things, the use of the different header tags in the structure of the page.
- Page loading speed - A page loading speed is a critical factor in On-Page SEO. Google's interest as to show users the most relevant results, and it include websites that can be loaded as fast as possible. Google have an accurate ability to know the loading speed of a site, just by looking at the code - files sizes (images, scripts, etc.), servers response time and more. It is highly recommended to check your pages speed using a Google tool.
- Using rich media - Content is not only text. There are several types of content (rich media content) like images, videos, user generated content and more. Rich media helps to enrich the content on your site, make it more interesting and perhaps even interactive. Google knows whether rich media is in use on your website, and decide whether it contributes to the user experience.
- Written by Idan Braun